Inside one studio's first weeks: our agent beside theirs, and what changed
A fitness & therapy studio in Markham, Ontario already had a set-and-forget voice agent. We put ours next to it — same leads, same weeks — and this page documents what happened. Still happening, actually.
live engagement · updated as the loop runs · first name only, shared with the studio's blessing
01 · the setup
The studio already had an agent. That's the point.
The bundled agent came with their software stack. It answered calls. It was installed once and never touched again — which is how most voice agents live. It worked well enough that nobody questioned it, and leads still slipped through in the ways nobody was measuring.
That's not a flaw in the product. It's what set-and-forget means.
02 · what we did differently
We put our agent next to theirs and let the same leads judge
Our agent went live alongside the one the studio already had — same incoming leads, same weeks. Most companies install their tool and walk away. We compare ours against what you're already running, on your own calls, in the open. If we can't beat the thing that came free with your software, you shouldn't pay us.
the bundled agentanswers calls · set up once · never touched since
our agentanswers calls · every call read weekly · improved on what we find
03 · the loop, made visible
The same objection, three versions of the agent
"Is this a robot?" kills more warm calls than price does. Below: how three tuned versions of this studio's agent handle it, weeks apart. Changed lines are marked in teal. Scroll, or click the versions.
transcripts / robot-objection.log
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condensed from real calls, details changed · teal = changed line
v1 · week 1
Dodge and defer
The stock answer treated the question like something to escape. It promised a human callback — and warm leads stopped answering the phone. We caught it in the first week of reading the calls: the agent wasn't losing people on price — it was losing them right here.
v2 · week 3
Answer it straight
We rewrote the line to answer honestly and offer a real choice: book now, or get a coach callback. Hang-ups dropped. But on real calls the pivot back to booking still sounded like a script reading itself.
v3 · week 6 · current
Own it, then ask
The current version owns being an AI, gives the reason it exists, and moves to the ask in one breath. Same question, answered better each round — because someone is reading the calls. That's the loop, and it's the one thing a set-and-forget agent will never do: nobody is reading its calls.
04 · what we found
We count real conversations, not lucky bookings
Booking totals flatter any agent — a lead misses the call, books online later, and the agent takes the credit. So we track the harder numbers: how often leads pick up [PICKUP RATE] and how many of the calls that do connect end in a booking [CONNECTED CONVERSION] — what happens when a human and the agent are actually on the line together.
That's how we count, everywhere we work: a number only counts if the agent actually earned it.
RESULTS · 9 WEEKS · MAR–MAY 2026SAMPLE FIGURES
TIME TO FIRST CALL-BACK
52sec
was ~3 hours with the bundled agent
BOOKINGS PER ANSWERED CALL
38%
bundled agent: 24% over the same weeks
LEADS WHO END UP BOOKED
1 in 3
up from about 1 in 6
“
I stopped checking the phone after class. It calls people back faster than I ever could — and I can read exactly what it said.
— Priya, studio owner · Markham
Sample figures shown for layout. We publish real numbers only once they’re measured and the owner signs off — not before.
05 · what's changing now
The loop hasn't stopped, so neither has this page
Trimming the questions the agent asks before it offers a timeIn progress
Better answers for the three most common “yeah, but…” momentsIn progress
A cleaner way to hand tricky calls to a real personIn progress
Automatic second and third tries when a lead doesn’t pick upNext up
This isn't a victory lap. It's what it looks like when someone actually runs the thing.
Counted honestly, improved every week, and someone's name is on it. Want this running on your studio's phone line? The first step is a twenty-minute call.